Privacy Policy
Effective Date: June 20, 2026
Integral CPG, Inc. (“Integral,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.integralcpg.com, contact us, subscribe to our communications, or work with us in a client or prospective client capacity.
This Privacy Policy is intended to provide clear, practical information about how we handle personal information. It does not replace any confidentiality, data protection, non-disclosure, master services, statement of work, or other agreement we may have with a client.
1. Who We Are
Integral CPG, Inc. is a food and beverage innovation consulting firm.
Integral CPG, Inc.
405 W. Greenlawn Ave., #G11 #1513
Lansing, MI 48910
Website: www.integralcpg.com
Privacy Contact: privacy@integralcpg.com
2. Information We Collect
We collect personal information in several ways, including when you submit a form, subscribe to our communications, interact with our website, communicate with us, or work with us as a client or prospective client.
Information You Provide to Us
We may collect information such as:
First and last name
Company name
Business email address
Phone number, if provided
Job title or role, if provided
Information submitted through website forms
Newsletter subscription information
Project inquiries, messages, or other information you choose to share with us
Business contact information shared during sales, marketing, or client relationship conversations
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect information such as:
IP address
Browser type
Device type
Operating system
Referring website or campaign source
Pages visited
Time spent on the site
Form interactions
Cookie and similar tracking information
General location information inferred from IP address
We use this information to understand how visitors use our website, measure marketing performance, improve our site, and support advertising and analytics activities.
Client Engagement Information
If you work with Integral as a client, prospective client, or partner, we may receive additional business information in connection with our consulting services. This may include:
Business contact details
Company, brand, category, and product information
Consumer research participant data or survey responses
Product testing data
Confidential product concepts
Formulas, recipes, specifications, or technical product information
Financial, retail, sales, category, or customer data
Strategy documents, research materials, presentations, and project files
Communications related to consulting engagements
Client engagement information may also be governed by separate agreements between Integral and the applicable client, including confidentiality agreements, master services agreements, statements of work, and data processing terms.
3. How We Use Personal Information
We use personal information for business and operational purposes, including to:
Respond to inquiries
Evaluate and qualify prospective client opportunities
Manage business development and sales conversations
Provide consulting services
Communicate with clients, prospects, and partners
Send newsletters, updates, and marketing communications
Manage subscriptions and email preferences
Improve our website, content, services, and marketing
Measure website traffic and campaign performance
Run, measure, and improve digital advertising
Build or refine advertising audiences, where permitted
Maintain internal business records
Protect our website, systems, and business
Comply with legal, regulatory, contractual, and accounting obligations
Enforce agreements and resolve disputes
4. Marketing Communications
If you subscribe to our newsletter or otherwise opt in to receive marketing communications, we may use your contact information to send updates, insights, articles, event information, or other marketing content.
You can unsubscribe from newsletter emails by using the unsubscribe link included in those emails. Please note that even if you unsubscribe from marketing emails, we may still send non-marketing communications related to an active inquiry, business relationship, project, contract, or legal obligation.
5. Cookies, Analytics, and Advertising Technologies
Our website uses cookies and similar technologies to operate the site, understand visitor behavior, measure marketing performance, and support advertising activities.
Cookies are small files that may be placed on your browser or device when you visit a website. Some cookies are necessary for the website to function. Others help us understand how the site is used or support advertising and measurement.
We may use cookies and similar technologies for purposes such as:
Website functionality
Analytics and performance measurement
Advertising measurement
Remarketing or retargeting
Understanding which marketing campaigns lead to website visits or inquiries
Improving the relevance and performance of our marketing
We currently use or may use tools such as Google Analytics, Google Ads, Squarespace analytics and website tools, and related advertising or measurement technologies.
Cookie Choices
We intend to provide a cookie banner or cookie preference mechanism that allows visitors to manage certain cookie choices. You may also be able to control cookies through your browser settings.
If you disable or reject certain cookies, some parts of the website may not work as intended, and our ability to understand site performance or deliver relevant advertising may be limited.
6. Google Analytics and Google Ads
We use Google Analytics to help us understand how visitors interact with our website. Google Analytics may collect information about your device, browser, pages visited, time on site, and interactions with our website.
We also use Google Ads and related advertising tools to measure ad performance, understand campaign effectiveness, and support advertising activities. These tools may use cookies, pixels, tags, or similar technologies.
Depending on our settings and applicable law, these activities may include:
Conversion tracking
Remarketing or retargeting
Google Analytics Advertising Features
Google Signals
Offline conversion measurement
Customer Match or similar audience tools in the future
Customer Match allows advertisers to use customer contact information, such as email addresses, to create or reach advertising audiences through Google, where permitted. Integral has enabled Customer Match but does not currently upload customer lists for active use. If we use Customer Match in the future, we will do so in accordance with applicable law, Google policies, and this Privacy Policy.
You can learn more about how Google uses information from sites and apps that use Google services by visiting Google’s privacy and advertising resources.
7. How We Share Personal Information
We do not sell personal information for money.
We may share personal information with service providers, vendors, contractors, advisors, and business partners who help us operate our website, manage leads, provide services, communicate with clients and prospects, and run marketing activities.
These may include:
Website hosting and website platform providers, including Squarespace
CRM providers, including Pipedrive
Email marketing providers, including Squarespace Email Campaigns
Advertising and analytics providers, including Google
Business productivity providers, including Microsoft
Marketing agencies and consultants
Professional advisors, such as attorneys, accountants, or compliance advisors
Other vendors that support our business operations
We may also disclose personal information if required to do so by law, legal process, regulatory request, or to protect our rights, business, clients, website, users, or others.
8. Access to Personal Information
Access to personal information is limited to people and service providers who need it for legitimate business purposes.
Within Integral, personal information may be accessed by Integral founders, sales team members, and authorized marketing agency partners. Vendors and service providers may access personal information as needed to provide services to Integral.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to manage business relationships, respond to inquiries, provide services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.
The length of time we retain information may depend on the type of information, the nature of our relationship with you, legal or contractual requirements, and legitimate business needs.
When information is no longer needed, we may delete, de-identify, aggregate, or securely retain it in accordance with our business practices and legal obligations.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
However, no website, system, or method of transmission is completely secure. We cannot guarantee the absolute security of personal information.
11. Your Choices and Rights
Depending on where you live and the nature of your interaction with us, you may have certain rights regarding your personal information. These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Opt out of marketing communications
Manage cookie preferences
Object to or limit certain uses of personal information, where applicable
To make a privacy request, contact us at:
We may need to verify your identity before fulfilling certain requests. We may also retain information where required or permitted by law, including for legal, security, contractual, accounting, or legitimate business purposes.
12. California Privacy Notice
This section provides additional information for California residents.
Integral does not currently believe it meets the primary threshold requirements to be considered a “business” subject to all provisions of the California Consumer Privacy Act, as amended by the California Privacy Rights Act. However, we provide the following transparency regarding our privacy practices.
Categories of Personal Information We May Collect
We may collect the following categories of personal information:
Identifiers, such as name, email address, company name, IP address, or online identifiers
Professional or employment-related information, such as company, role, or business contact details
Internet or electronic network activity information, such as website usage, pages visited, referral source, and device/browser information
Commercial or business relationship information, such as inquiry history, project interest, client relationship details, or service communications
Inferences drawn from website activity or business interactions, such as likely service interest or marketing engagement
Sensitive or confidential business information provided during client engagements, which may include product, research, technical, financial, or strategic information
Purposes for Collection
We collect and use personal information for the purposes described in this Privacy Policy, including responding to inquiries, providing services, managing business relationships, sending marketing communications, measuring website and advertising performance, and operating our business.
Categories of Third Parties or Service Providers
We may share personal information with the categories of service providers and third parties described in Section 7 above.
Sale or Sharing of Personal Information
We do not sell personal information for money.
Certain advertising and analytics activities, such as remarketing, retargeting, or audience-based advertising, may be considered “sharing” under some privacy laws if they involve cross-context behavioral advertising.
Where required, we will provide a way for visitors to manage cookie and advertising preferences.
California Privacy Requests
California residents may contact us at privacy@integralcpg.com with privacy-related questions or requests.
13. International Visitors
Integral is based in the United States. If you access our website or provide information to us from outside the United States, your information may be processed in the United States or other locations where our service providers operate.
14. Children’s Privacy
Our website and services are intended for business audiences and are not directed to children. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us at privacy@integralcpg.com.
15. Third-Party Websites
Our website may link to third-party websites, articles, platforms, or resources. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of the policy.
Your continued use of our website after an updated Privacy Policy is posted means you acknowledge the updated policy.
17. Contact Us
If you have questions about this Privacy Policy or how we handle personal information, contact us at:
Integral CPG, Inc.
405 W. Greenlawn Ave., #G11 #1513
Lansing, MI 48910
Email: privacy@integralcpg.com