The Problem

A Fortune 100 food and beverage company wanted to envision and organize a high-stakes innovation summit of nearly 150 global stakeholders across business units and functions, intended to shape major elements of its future growth strategy.

While leadership had preliminarily identified several priority opportunity areas, there was no clear structure for how to align global teams, define the opportunities, facilitate decision-making, or translate discussions into actionable next steps, all under a compressed timeline.

The company needed to:

Clearly define and frame each opportunity area

Create alignment across regions and leadership teams

Design a process - and event - that balanced creativity with strategic rigor

Ensure outputs could immediately transition into execution

Without the right structure, the organization risked losing momentum on several of its most important future growth initiatives.

Integral’s Solution

Integral partnered with the client’s disruptive innovation team to design both the strategic framework and participant experience surrounding the summit.

This included:

Refining and pressure-testing the opportunity areas

Developing the most effective pre-work and strategic stimulus materials

Designing (and participating in) shared, opportunity-specific sessions, including bringing multiple leading experts into each

Establishing prioritization criteria and decision frameworks

Embedding execution-planning activities directly into the summit

Integral also leveraged its proprietary Catalyst framework to ensure discussions incorporated consumer, brand, feasibility, commercial, and organizational realities, so as to avoid ideation ‘in a vacuum’.

The Result

Integral combined strategic clarity, creative inspiration, and real-world execution thinking to generate a uniquely successful experience. We helped the client team undertake an exploratory journey while still landing on a balanced approach that created clear strategic focus, flexible collaboration, objective evaluation criteria, and alignment around execution-ready pathways to growth:

Identified growth opportunities representing more than $1B in incremental revenue potential

Aligned multiple global regions and business units around shared growth priorities

Accelerated strategic approval and decision-making in under three months, allowing key opportunities to more readily ‘fast track’ into full-on implementation

Developed immediate post-event execution roadmaps for each opportunity area

Rather than treating the summit as a standalone workshop, the engagement was a structured decision-making process that connected opportunity framing, cross-functional alignment, prioritization, and execution readiness, all while preserving the creative, inspirational, and experiential nature so critical to the specific event.

The result was faster alignment, stronger ownership, and clearer pathways to action.

Services 

Opportunity Framing & Growth Space Definition

Cross-Functional Alignment Facilitation

Innovation Workshop & Session Design

Decision Framework & KPI Development

Prioritization & Evaluation Criteria Design

Execution Roadmap Development

Innovation Strategy & Facilitation Support